Campaign Image PAN Amsterdam 2026 by Tess van Zalinge
We are delighted to present the campaign image for PAN Amsterdam 2026. The longer you look, the more you discover. That is is exactly what fashion designer Tess van Zalinge set out to achieve with the campaign image for PAN Amsterdam 2026. A traditional corset takes center stage, appearing to burst open in a visual expression of transformation, movement, and freedom.
‘‘At PAN, different worlds come together: past and present, tradition and experimentation, object and story. I see fashion as an art form that uses the body as its medium’’
Last year, Tess joined PAN as a speaker during PAN Podium. This year, she returns as the creator of the campaign image and ambassador for the 2026 edition. A collaboration she describes as ‘‘the cherry on top’’ in the year her label celebrates its 10th anniversary.
‘‘At PAN, different worlds come together: past and present, tradition and experimentation, object and story. I see fashion as an art form that uses the body as its medium’’
Last year, Tess joined PAN as a speaker during PAN Podium. This year, she returns as the creator of the campaign image and ambassador for the 2026 edition. A collaboration she describes as ‘‘the cherry on top’’ in the year her label celebrates its 10th anniversary.