We are delighted to present the campaign image for PAN Amsterdam 2025. Splinter Chabot describes PAN as a maze in which you don't look for the exit, but discover new entrances: worlds full of inspiration, dreams and hope. Together with design duo Rive Roshan, he created a colourful, enchanting image that visitors can “step into” and explore the hidden stories behind the artworks on display at PAN.

‘PAN is a maze that leads you to other worlds: worlds full of inspiration, dreams, hope and new ideas. It may well be the only maze in which you want to stay lost.’