Retrospective of the succesful 35th edition of PAN Amsterdam

The organization of PAN Amsterdam reflects upon a highly successful 35th edition of PAN Amsterdam at RAI Amsterdam. From 20 November to 27 November 125 art dealers, antiquer traders, and gallery owners participated, an increase of 15 exhibitors in comparison to the previous year. The fair welcomed 37,5000 art enthusiasts during its jubilee, with an impressive attendance of 10,000 visitors during the opening. The fair maintained its regular openings hours, from 11:00 am tot 6:00 pm daily, except for the Business Night and the Private Art Evening. The maginificent campaign image was designed by architect and co-founder of the Dutch architectural firm MVRDV, Winy Maas, who drew inspiration from the city as an art object under the theme ‘ArtCity. Everthing is art.’

In 2022 notable additions included several foreign top dealers, such as Rafaël Valls Gallery and the Weiss Gallery from London, and Koetser Gallery from Zürich. The newcomer’s pavilion, Walls & Cabinets, a permanent part of PAN since 2021, featured participants like Martin van Zomeren, Kersgallery, Jonathan den Otter, Duende Art Projects, MIAP, Joost van den Bergh, and the Ravenstijn Gallery. Two unique objects shown at PAN 2022 were an Egyptian wooden mummy portrait from the second century A.D., showcased by antiquarian and archaeologist Mieke Zilverberg, and a fifty-thousand-year-old mammoth leg discovered in the North Sea by fishers, displayed by Stone Gallery. Both items were sold during the fair.

The Princessehof National Museum of Ceramics also participated the fair and unveiled their brand-new publication Art and Cooking. Cookbook Princessehof National Museum of Ceramics, featuring recipes created by nationally and internationally renowned chefs, culinary writers, bakers and other foodies especially for tableware from the museum’s collections. It truly combined ceramics and culinary art for the first time. The presentation was followed by an extraordinary culinary tasting event.

The PAN Podium continued to draw a large audience during the fair. In the specially designated space, daily lectures were held on various themes, such as Masterful Materials, Art, Ceramics, and Cooking, Art Connects, and Desirable Design. Inspiring talks were given by Prof. Dr. Wendy Gers (curator of modern and contemporary ceramics at Princessehof) discussing sustainable ceramics and the future of the medium and by Merel van Helsdingen (founder Nxt Museum) and Anne de Jong (Upstream Gallery) about women in tech and the use of New Media Art. Renowned Dutch photographer Jan Dirk van der Burg presented a special ‘PAN-Show’, using his own photographs to explain the Stendhal Syndrome, a psychological disorder that occurs when someone is completely overwhelmed by the beauty of art.

On the final day of the fair, PAN collaborated with IMC Weekendschool and children’s book author Manon Berns to organize a scavanger hunt at the fair for young children, introducing them to the wonders of the art world in an engaging manner.

We are very much looking forward to the 36th edition of PAN Amsterdam from 19 November to 26 November 2023 at RAI Amsterdam.